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by Sarah Gottschling : Whether or not social media have become the most important element of the marketing strategy for music artists to become famous

ISBN : #3656525196 | Date : 2013-10-29

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PDF-84cf1 | Seminar paper from the year 2013 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Applied Sciences Köln RFH, language: English, abstract: The classical way music artists have to go to become successful is to convince the guard of a music label to get a chance to convince millions of people with their music afterwards. The labels the… Whether or not social media have become the most important element of the marketing strategy for music artists to become famous


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[Pub.33CFL] Whether or not social media have become the most important element of the marketing strategy for music artists to become famous PDF | by Sarah Gottschling


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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management PDF




by Paul Temporal : Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

ISBN : #0471846155 | Date : 2001-05-22

Description :

PDF-8ad0d | Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethn… Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management


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by BusinessNews Publishing : Summary: Direct Public Offerings: Review and Analysis of Field’s Book

ISBN : # | Date : 2013-02-15

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PDF-573d4 | The must-read summary of Drew Field’s book: “Direct Public Offerings: The New Method for Taking Your Company Public”.This complete summary of the ideas from Drew Field’s book “Direct Public Offerings” explains how DPOs have now become a viable way for companies to sell stock directly to the public, without the expenses required for traditional IPO processes. In his book, Drew Field shows how Direc… Summary: Direct Public Offerings: Review and Analysis of Field’s Book


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by Harper W. Boyd : Marketing Management: A Strategic Approach with a Global Orientation

ISBN : #0071149376 | Date : 1997-01-01

Description :

PDF-11ab8 | … Marketing Management: A Strategic Approach with a Global Orientation


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Valuepack: Global Marketing: A decision-Orientated Approach/ marketing Management and Strategy PDF




by Svend Hollensen : Valuepack: Global Marketing: A decision-Orientated Approach/ marketing Management and Strategy

ISBN : #1405883383 | Date : 2007-10-04

Description :

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by BusinessNews Publishing : Summary: Behind the Cloud: Review and Analysis of Benioff’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-21fa3 | The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful… Summary: Behind the Cloud: Review and Analysis of Benioff’s Book


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The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy PDF




by Corinna Jung : The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy

ISBN : # | Date : 2011-12-08

Description :

PDF-5cd96 | Research Paper (undergraduate) from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. IntroductionConsumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fasc… The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy


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Consumer Behavior Marketing Strategy Hardcover PDF 707c85511

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Consumer Behavior and Marketing Strategy, 9th edition.[Hardcover,2009] PDF




: Consumer Behavior and Marketing Strategy, 9th edition.[Hardcover,2009]

ISBN : # | Date : 2009

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by Nigel F Piercy : Strategic Customer Management: Strategizing the Sales Organization

ISBN : #0199544506 | Date : 2009-05-15

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PDF-b5fec | A revolution is taking place in the way companies organize and manage the “front-end” of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights int… Strategic Customer Management: Strategizing the Sales Organization


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Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition) PDF




by Hermann Riedl : Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)

ISBN : #3658046961 | Date : 2015-03-25

Description :

PDF-bad1b | Franchisesysteme von Grund auf verstehen, systematisch aufbauen und für alle Beteiligten zum Erfolg machen ist ein komplexes Unterfangen. Wie das geht, erfahren Sie in diesem Buch. Die Autoren geben sowohl Franchisegebern als auch Franchisenehmern wertvolle Strategien und Tools für das Tagesgeschäft an die Hand und liefern Antworten auf grundlegende Fragen: Wie können verschiedene Franchisesys… Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)


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by Scott Robinette : Emotion Marketing: The Hallmark Way of Winning Customers for Life

ISBN : #0071364145 | Date : 2000-12-30

Description :

PDF-93179 | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy ca… Emotion Marketing: The Hallmark Way of Winning Customers for Life


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by Patrick Powers : Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics

ISBN : #0956687008 | Date : 2010-09-21

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by Jay Jubas, Dieter Kiewell Kevin Chan : The Hidden Power of Pricing: How B2B Companies Can Unlock Profit

ISBN : # | Date : 2014-12-10

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PDF-a9fe2 | Pricing has the power to lift or lower margins quickly. And yet for many executives today, pricing remains an enigma. How to be proactive and not reactive?  How to be a price setter, not a price taker?  How to set the right price and actually get it?Complicating executives’ efforts to answer these questions is an abundance of data, a dizzying array of analytics capabilities, and greater pricin… The Hidden Power of Pricing: How B2B Companies Can Unlock Profit


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by Sandra Schwarz : Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des … and International Marketing) (German Edition)

ISBN : #3834914916 | Date : 2009-01-27

Description :

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by Rolf Jensen : The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business

ISBN : #0071806059 | Date : 2013-04-30

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